003. Ericka Saurit; From Interiors to Icons: Branding with Purpose

In this dynamic episode, we’re joined by the brilliant Ericka Saurit, an international brand strategist with a rare blend of creative intuition and business acumen. Once an interior designer herself, Ericka has carved out a powerful niche helping businesses — from boutique studios to global firms — craft extraordinary brand positioning that sets them apart.

With deep roots in the design industry, she brings a unique perspective to brand-building, blending visual storytelling with strategic clarity. We explore how she transitioned from designing physical spaces to shaping brand identities, what it really takes to stand out in a saturated market, and how designers can move from service providers to unforgettable brands.

SHOW NOTES:

• Her journey from interior design to international branding

• How to uncover and own your brand’s “extraordinary”

• Lessons from working with design professionals around the world

• The mindset shifts creative entrepreneurs need to grow

If you’re a designer, creative, or entrepreneur ready to elevate your brand from good to magnetic, this conversation is packed with clarity, insight, and inspiration.